Social Marketing 90 is a series of online actions performed to reach specific business goals through multiple online channels. With the proliferation of digital devices, consumers spend an average of eight hours a day using screens (computers, tablets, smartphones). For businesses to reach this audience, they must be able to deliver relevant messages through a variety of digital marketing channels.

Unlike traditional marketing methods, digital marketing allows you to target a highly-specific audience, which makes it an incredibly effective way to achieve your business objectives. Whether you are looking to increase sales, revenue, brand awareness, or customer loyalty, a digital marketing strategy can help you take your company to the next level.

The Evolution of Digital Marketing: Trends and Strategies for Success

To create a digital marketing strategy, start by conducting thorough research to understand your audience and business goals. This will allow you to build a buyer persona and identify the best channels to reach your target market. For example, if your audience is primarily composed of B2B professionals, you may want to focus on paid social and search advertising.

Next, decide on the best digital marketing tactics to implement based on your budget and resources. Remember to be patient as very few digital marketing efforts achieve stellar results right out of the gate. Throughout the process, it is critical to monitor and evaluate your digital marketing performance data. Use this data to adjust your strategies and tactics as needed. For instance, if you notice that a certain type of content is generating the most engagement, double down on that format. Lastly, be sure to incorporate customer retention and advocacy strategies into your plan. For example, email automation tools like SendPulse can help you develop a sequence of emails to support customers on their journey with your company from discovery, to purchasing, and even when they abandon a shopping cart.